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FADE IN:

INT. NUTRITION USAPRODUCT CATALOGS

Nutrition USA.

Client — Nutrition USA

Product filmsCatalog stillsColor grade

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The Brief

Nutrition USA needed studio-grade product content — clean, consistent visuals that work across catalog, feed, and ads.

Act I — Pre-Production

01

Built a repeatable lighting setup so every SKU matches.

Act II — Production

02

Motion-first thinking: rotations, reveals, and macro passes per product.

Act III — The Cut

03

Batch-graded the full set for a single consistent catalog look.

The Craft

Edit · Grade · Sound

In the edit, Nutrition USA came together around rotations, reveals, and macro passes per product. The first assembly was deliberately loose — every usable moment on the timeline — then cut down pass after pass until only the frames that earned their place survived.

The grade was batch-applied across the full set so every SKU matches on the shelf and in the catalog. Sound was mixed for phone speakers first, because that's where this work actually lives — then checked on monitors so it holds up everywhere else.

The Outcome

Delivered on schedule and to spec — a consistent catalog content system that works across feed, ads, and product pages. Nutrition USA received platform-ready masters, cutdowns, and source-graded stills, all served from the R2 delivery pipeline.

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